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			COST COMPARISON & CALCULATOR With a cost of only $2.40 per inquiry, Discover Colleges offers exceptional value in generating highly qualified inquiries. Here are a couple of comparisons of how Discover Colleges' Web Response Program may stack up against other advertising vehicles. The prices and quantities provided are only general examples, your cost could vary significantly based on response rates, per piece cost, advertising cost, etc. However, we've also provided a cost calculator that can quickly tabulate your specific cost per inquiry for programs you wish to evaluate. Simply plug in the appropriate numbers to calculate your cost per inquiry. Mailing List Rental Example Mailing List Cost for 10,000 names: $2,200 - 1x use of mailing list at $220 per thousand (.22 per name) $1,270 - Postage cost for 10,000 pieces based on only .127 per piece $4,000 - Total printing costs at .40 per piece for 10,000 pieces $7,470 Total Cost Response Rate Examples 800 inquiries (representing a 8% response) would = $ 9.34 per inquiry 400 inquiries (representing a 4% response) would = $18.68 per inquiry Discover Colleges' Web Response Program cost is only $2.40 per inquiry! Magazine Advertising Example Magazine Ad for 50,000 distribution: $4,000 for ad placement Response Rate Examples 1,000 inquiries (representing a 2% response) would = $4.00 per inquiry 500 inquiries (representing a 1% response) would = $8.00 per inquiry Discover Colleges' Web Response Program cost is only $2.40 per inquiry! Calculate Your Cost Per Inquiry Required fields, if no value leave a "0" in the box. Directions:* 1. Enter prices in boxes 1-3 2. Calculate Total Cost 3. Enter prices/values in boxes 4-5 4. Calculate % Response Rate 5. Calculate Cost Per Inquiry 6. Clear All Fields to start over (Please do not use commas, dollar signs, periods, please use whole numbers) 1. Cost for ad placement or Mailing List 2. Postage Cost (If mailing list). If not a mailing list please skip 3. Printing Cost (If mailing list). If not a mailing list please skip Total Cost* 4. Distribution of list, magazine, card packet, etc. 5. Number of inquiries received % Response Rate Cost Per Inquiry

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